Simpson Strong-Tie · Brand Identity Manager
Led enterprise brand identity and scalable design systems across digital, print, web, marketing, catalogs, trade shows, and experiential channels.
Senior Graphic Designer · Art Director
Design is a good IDEA!
Brand identity, creative direction, and scalable visual systems across digital, print, web, UI/UX, presentations, and experiential environments.
20+Years in design leadership
10–15Designers directed
6Portfolio disciplines
Selected work
Explore projects by discipline. Select any piece for a closer look, or download the complete portfolio above.
Résumé
Design leadership, from strategy through execution.
Hands-on creative leader experienced in brand strategy, team direction, digital marketing, UI/UX, print production, environmental graphics, and high-volume creative operations.
Leadership & Strategy
Creative DirectionArt DirectionBrand StrategyBrand IdentityVisual StrategyDesign SystemsBrand GovernanceCross-Functional LeadershipCreative OperationsTeam LeadershipVendor Management
Digital Marketing & Brand
Campaign DesignDigital MarketingSocial Media CreativePresentation DesignMarketing CommunicationsBrand GuidelinesDigital Asset Management (DAM)
UI/UX & Web Design
FigmaWireframingPrototypingUser FlowsJourney MappingInteraction DesignWordPressWix
Software & Design Tools
Adobe Creative CloudPhotoshopIllustratorInDesignPremiere ProAfter EffectsAcrobatMicrosoft PowerPointCanva
Generative AI
Adobe FireflyChatGPTMidjourney
Print & Production
TypographyLayout DesignPackagingPrepressColor ManagementPrint ProductionLarge-Format GraphicsSignageEnvironmental GraphicsExperiential & Event GraphicsVendor Coordination
Ohlone College · Graphic Design Instructor
Taught visual communication, typography, Adobe Creative Cloud, production practices, critique, and portfolio development.
J. Pacheco Visual Communication · Creative Director
Directed brand identity, digital marketing, UI/UX, web, print, and presentation programs across technology, healthcare, pharmaceutical, and software industries.
Meyer Sound · Senior UI & Visual Designer
Established a user-centered design process and created interfaces, flows, interaction concepts, and prototypes for complex products.
Decision Design Corp. · Art Director & UI Designer
Directed creative strategy and UI/UX development for enterprise SaaS and web-based technology products.
Babylon A.D. · Founding Member, Recording Artist & Drummer
Signed to Arista Records by Clive Davis; recorded and performed as drummer while contributing to the band’s branding, album artwork, and visual direction.
Education & Honors
San José State University · BFA, Graphic Design
Completed the highly competitive professional graphic design program, with 24 students selected from approximately 350 applicants and 12 graduating in the cohort.
Ohlone College · AA, Fine Arts, Graphic Design & Photography
Graduated with honors after building a strong foundation in visual communication, typography, photography, and production. Received Best of Show and the Calix Networks Scholarship.